Archive for Commerce Marketing
February 2, 2010 at 3:57 pm · Filed under Business Opps, Commerce Marketing, Promoting Brands
Standing out at a Career Faire can make a difference in your job search. Career Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Job Faire in early 2010, 10 companies as showing up, and Dice has 82 job fairs scheduled for this year across the United States.
How do you get to the real interviews at a Career Fair? The rivalry can be significant, but you can help yourself stand out from the gang with early planning. At AA-Careers, we have a simple six-step process to prepare. Planning to go? Here’s how to prepare:
First, investigate the companies that are going and pick your objectives. Use the web to research the organizations that are there ahead of time. Go to their web sites and see if they have their jobs listed. Pick a sensible number to go after, and get ready to spend about an hour researching each one. It’s hard to do more than 7 in a day, and four or five is a much more reasonable target. For each company, you want to know: executive names, recent news, and key product lines. Try to see if you know anyone at the target companies. You should end up with a page or two of research for each company/job.
Second, if there are job openings on the web, read them to see what the hiring manager is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the nomenclature match. If the hiring organization calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.
Third, create a ‘short sales pitch’ for each potential company/job combination. Write down a 90 second ‘thumbnail’ that you can repeat verbally showing why you are a special prospect for that job. You’ll use this in your resume and when you meet people at the job booth.
Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job description. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be very easy to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be fittingly groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each opportunity - bring a couple of copies for each – and put each in a intelligibly marked folder. Keep them in a light briefcase or folio.
Remember to smile, and good hunting!
November 27, 2009 at 1:33 am · Filed under Commerce Marketing, Universe Of Marketing
Affiliate marketing resembles an auction. Your internet site promotes merchandise and in return, every last purchase or enquiry makes you money. There’s much less work, very low overheads, it works 24/7, and what is even better, it is comparatively simple to master. To begin with, you must decide just which area you wish to work in. A good way to go about this is, discover solutions to issues a specific market segment is suffering from, and then what solutions are available to assist them. One of the most effective means to find this task is to find unique long tail keywords; there are less searches for these as a rule, but they will convert far more into sales.
If you’d like to find these lucrative keywords, you should use Micro Niche Finder or or a a similar program. Info collected from Micro Niche Finder or other programs or software packages creates associated words and phrases in an extensive list format allowing you to get a great placing in an internet search and bring in traffic. Further information is also available by the application, for example the number of searches every one gets, the number of other sites using the particular keyword or phrase, and how successful the competition is. Finally, the information generated should help you find associated domains, help you put together your website, and also find the best goods to market.
Construction of a web site is next; yet you will obviously have to do more than that. Having a great performance on the search engines needs the fine-tuning of your site. Here SEO Elite information are helpful. Competing internet sites are analyzed by Seo Elite information which then offers advice to better search engine rankings. With programs such as SEO Elite, info supplied by the software package indicates where you should find appropriate links, the best keywords, and information on where to submit articles. In a nutshell, SEO Elite information is the same sort of information you may receive if you confer with an experienced SEO professional. Once you have decided what market sector you’d like to focus on, have some advertising, and your web site is ready to go, then it’s time to significantly advance your search engine rankings. You will pick up steady payments and wonder why you did not try affiliate marketing sooner!
August 19, 2009 at 1:50 am · Filed under Commerce Marketing
There are certainly countless great reasons why you might often conceivably want to exchange some of your currency for overseas currencies. It might be the case that the most up to date exchange rate is cracking; the foreign currency transfer might often conceivably be for that very important acquisition, the foreign currency transfer might be because you are moving to totally unfamiliar lands. It doesn’t matter who you and your family happen to be chances are really good that at some place in your life time you’ll want to play around in currencies trading.
If you and your next of kin are without a doubt looking to buy your property in a overseas country there are of course innumerable different bits and pieces you and your family really must take into account; conversely, it’s undeniable that one of the present most prominent things is the most up to date currency exchange rate your family can get for a fixed amount of your currency. Swapping currency at the wrong time and getting a lousy foreign exchange rate could mean that low cost house you and your next of kin located in America is suddenly costing you and your family a lot. This does not just applies to houses but each and every large overseas purchases where you and your family will be Swapping currencies; this can be a boat, automobile, premium watch, diamond wedding band, in fact almost anything you could think of.
Without a doubt, one of the current most high risk and potentially financially rewarding periods in history to exchange currencies is when your family are relocating to a different country. This circumstance might well see the savings account you built up after years of employment either decline to a small fraction of its real value or bloom into an even more important nest egg. This is where fantastic timing is crucially important, if exchange rates are without a shadow of a doubt currently unfavourable you may very much want to think about postponing a percentage of your move until they recover; or feasibly conversely if the present currencies market is right you might well conceivably very much want to switch your money even sooner than you had thought to take advantage of a marvellous rate. For a bit more information on current exchange rates you can visit this site.
Both of these eventualities highlight the importance of talking to a currency expert when it comes down to overseas currency cash exchanges - a foreign currency expert could provide you with the right counsel and make completely sure you get then best possible return on your currencies.
August 16, 2009 at 12:55 pm · Filed under Business Opps, Commerce Marketing
Intellius Inc., a leading information commerce company founded in January 2003, has been selected for the third time as a finalist for the American Business Awards, which is also known as the Stevie Awards. Hailed as the business world’s own Oscars by the New York Post, the Stevie Awards spawns public recognition of the most outstanding achievements and positive contributions of business people and organizations around the world.
Intellius, along with its executive vice president, John Arnold, has earned nominations for awards in four different categories including “Most Innovative Company of the Year,” “Executive of the Year-Services,” “Corporate Social Responsibility Program of the Year,” and “Product Development/Management Executive of the Year.”
These nominations given to the company serve as tangible proof of the company’s innovation and exemplary leadership. One of the most groundbreaking products the company was able to come up with is its award winning identity theft prevention service, IDWatch.
As a leader in the industry, constant innovation is a critical factor for Intellius to continue to provide the most creative and intuitive personal protection services to consumers and businesses. The company’s founder and Chief Executive Officer, Naveen Jain, was proud for the American Business Awards’ recognition of his company’s commitment to innovation, distinguished leadership, and its ongoing dedication to reach out and give back to the community by actively participating in several nonprofit organizations.
In addition to the Stevie Awards, Intellius was also able to receive awards from other prominent organizations. For 2008, the company ranked 127th in Deloitte’s compilation of 500 fastest growing companies in the areas of media, sciences, technology, and telecommunications in North America. Additionally, the Puget Sound Business Journal has also included Intellius as one of the top three best workplaces in the Washington area, as well as one of the top 15 corporate philanthropists in the greater Puget Sound area.
May 29, 2009 at 9:17 am · Filed under Business Opps, Commerce Marketing
On its corporate website, Intelius Inc. announced on April 17, 2009 that it has formed a partnership with eScreen Inc. to deliver a combined electronic drug and employment screening package for its small and medium-sized business clients. It further explained that this new recruitment solution employing eScreen’s web-based services and real-time drug tests and software aims to promote time-saving and paperless drug screening process without sacrificing accuracy.
In contrast to conventional drug testing laboratories that give results within several days, eScreen’s eCup test, for example, would yield results within 15 to 30 minutes on a negative screening, and within 24 hours on a non-negative screen. Its innovations range from instrumented to self-contained testing devices to an online program data presentation tool. Since the introduction of eScreen’s Drugs of Abuse Screening System in April 2001 its clients include occupational health care clinics and health care providers, and business clients such as Wal-Mart Stores.
About Intelius
Co-founded in 2003 by a former Microsoft senior executive, Naveen Jain, Intellius is an information commerce company specializing in information, verification, and protection services. Its award-winning products and services include employment and tenant screening and identity theft protection. It is based in Bellevue, Washington. With its recent acquisition of Spock.com its workforce has increased to 225.
The Naveen Jain-led company has garnered several accolades including “Best New Company” in the 2006 American Business Awards. It also earned the 127th spot on Deloitte’s 2008 Technology Fast 500.
About eScreen
Like Intelius, eScreen, Inc. conceptualizes, creates, and sells, employment screening products for hiring and keeping an effective workforce. Its corporate headquarters is in Overland Park, Kansas.
eScreen Inc. was announced the recipient of the 2009 Kansas City Business Journal’s Champions of Business Award.
February 18, 2009 at 12:50 am · Filed under Business Opps, Commerce Marketing, World Of Products
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Using the Internet you can set up a site that will advertise your wholesale merchandise. You can have your wholesale business, and wholesale products, listed in wholesale search engines that target dollar stores, flea market vendors, and eBay sellers. You not only will save time, but online advertising is usually cheaper than print advertising. And since your online advertising is targeted, you will be able to specifically reach out to wholesale buyers. Interested wholesale buyers can then call or email you. Since they have contacted you to buy wholesale products, they will not be defensive when you talk to them, unlike with a telemarketing call. Read on about Wholesale Atomic Clocks And Watches. Here at Worldwide Brands our entire business is dedicated to making sure people have accurate up to date information about legitimate Drop Shippers and Light Bulk Wholesalers. More on Wholesale Atomic Clocks And Watches
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December 27, 2008 at 4:03 am · Filed under Buyers + Consumers, Commerce Marketing, Hints
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July 8, 2008 at 6:42 pm · Filed under Buyers + Consumers, Commerce Marketing
A while back if you wanted to save money on product’s that you bought there was really only a few way’s of doing it: either don’t spend the money, wait until the seasonal sales were on or cut coupons from magazines giving you a little more savings.
Since the boom of the internet and all things online there are many more ways to get those things cheaper or even grab a freebie or two!
Online Vouchers And Discounts
There are now many specialised web sites that list thousand of voucher codes and shopping discounts for you to get those extra savings from. A simple search in your prefered search with the query of the shop’s name followed by discounts or vouchers will give you a lot of few options for savings and discounts. This is one method I use a lot and it definately work’s for me.
Finding Free Stuff
There are actually lots of chances out there to blag a freebie, get free samples, or win or even get given free stuff! Some of the discount sites online that you can find with search I told you abou.t earlier can give you vouchers for free stuff. Usually though, you have to make a purchase to get the free stuff or freebies.
There is another way though. There are competitions that some people like to enter, some people do this full time and do pretty well from it. There are also sites which enter you into free prize draws just for registering for their free newsletter and monthly updates. One site I saw today is a UK Discount Site which has a free stuff prize draw each month, and all you need to do is sign up for their newsletter. Definately worth a shot!
Get Searching
If you have the time - get searching, you never know what kind of discounts or free stuff you could unearth, and I’ve only really touched the tip of the iceberg here…. The rest is up to you, see how many ways of getting free stuff and discount you can find!
May 27, 2008 at 10:16 pm · Filed under Commerce Marketing
Customer service is an integral part of our job and should not be seen as an extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates.
The practice of customer service should be as present on the show floor as it is in any other sales environment.
The Ten Commandments of Customer Service
1. Know who is boss. You are in business to service customer needs, and you can only do that if you know what it is your customers want. When you truly listen to your customers, they let you know what they want and how you can provide good service. Never forget that the customer pays our salary and makes your job possible.
2. Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Listen to their words, tone of voice, body language, and most importantly, how they feel. Beware of making assumptions - thinking you intuitively know what the customer wants. Do you know what three things are most important to your customer?
Effective listening and undivided attention are particularly important on the show floor where there is a great danger of preoccupation - looking around to see to whom else we could be selling to.
3. Identify and anticipate needs. Customers don’t buy products or services. They buy good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs. Communicate regularly so that you are aware of problems or upcoming needs.
4. Make customers feel important and appreciated. Treat them as individuals. Always use their name and find ways to compliment them, but be sincere. People value sincerity. It creates good feeling and trust. Think about ways to generate good feelings about doing business with you. Customers are very sensitive and know whether or not you really care about them. Thank them every time you get a chance.
On the show floor be sure that your body language conveys sincerity. Your words and actions should be congruent.
5. Help customers understand your systems. Your organization may have the world’s best systems for getting things done, but if customers don’t understand them, they can get confused, impatient and angry. Take time to explain how your systems work and how they simplify transactions. Be careful that your systems don’t reduce the human element of your organization.
6. Appreciate the power of “Yes”. Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it. Figure out how afterwards. Look for ways to make doing business with you easy. Always do what you say you are going to do.
7. Know how to apologize. When something goes wrong, apologize. It’s easy and customers like it. The customer may not always be right, but the customer must always win. Deal with problems immediately and let customers know what you have done. Make it simple for customers to complain. Value their complaints. As much as we dislike it, it gives us an opportunity to improve. Even if customers are having a bad day, go out of your way to make them feel comfortable.
8. Give more than expected. Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition. Consider the following:
- What can you give customers that they cannot get elsewhere?
- What can you do to follow-up and thank people even when they don’t buy?
- What can you give customers that is totally unexpected?
9. Get regular feedback. Encourage and welcome suggestions about how you could improve. There are several ways in which you can find out what customers think and feel about your services.
- Listen carefully to what they say.
- Check back regularly to see how things are going.
- Provide a method that invites constructive criticism, comments and suggestions.
10. Treat employees well. Employees are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are. Treat your employees with respect and chances are they will have a higher regard for customers. Appreciation stems from the top. Treating customers and employees well is equally important.
About The Author
Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: “Meeting & Event Planning for Dummies,” working with companies to improve their meeting and event success through coaching, consulting and training. Go to http://www.thetradeshowcoach.com to sign up for a free copy of ExhibitSmart Tips of the Week.
info@thetradeshowcoach.com
May 13, 2008 at 8:40 pm · Filed under Commerce Marketing
The chances are that you’ve seen “Ads by Google” on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get “Ads by Google” on your own site and if you do, you can look forward to getting paid by Google.
The system is called Google AdSense and it does two things really neatly.
First of all it allows virtually any website owner to make some money without having to do too much - all you do is paste some code that Google gives you into your web pages. This code creates the ads that you see and when someone clicks on one of these ads they go to the advertiser’s site. The advertiser is then charged for the click by Google and Google shares the money with you. You don’t have to worry about billing a load of different companies or anything else: this is all done for you as part of the AdSense service.
That much is fairly straightforward and good news.
But the really clever thing about AdSense is that the ads you see on your site are relevant to your content - automatically. So if you have a web page about mobile phones you’ll see ads about mobile phones on it. If you have a web page about holidays in Tasmania, you’ll see ads for holidays in Tasmania on it. Google’s technology scans your web page and decides what it is about and then searches its database of well over 175,000 advertisers to find the ads that are most suitable for your page.
By making the ads relevant to your site, Google does you two favors: the ads can enhance the overall experience a visitor to your site gets which means they are likely to return, and because the ads are relevant to your visitor, they are likely to get clicked on.
And when they get clicked on, you make money.
To make most money with Google AdSense you need to develop web pages that are about high value topics. In other words, build content on your site that is likely to attract ads that pay highly when clicked because not all ads are worth the same.
In fact some ads pay many dollars a click whereas others only pay a few cents.
The art of maximizing your AdSense income is to understand how to attract high paying ads onto your pages and then drive a lot of traffic to those pages. Once you’ve done that you can look forward to getting paid by Google on a regular basis which makes Google AdSense one of the most attractive affiliate programs on the internet today.
William Charlwood
Author: The Definitive Guide to Google AdSense
For more information including a free 5-day course on maximizing your AdSense income visit ProsperitySense.com
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